Google Ads PPC
Search, display and YouTube campaigns for our own iGaming assets, from keyword strategy to bid management.
Paid Media · iGaming
Google Ads traffic that converts into players.
Funko International is a performance marketing company. We run our own Google Ads campaigns and send high-intent, depositing players to iGaming operator partners across regulated markets.
15+
Regulated markets
300K+
FTD's sent to partners
25+
iGaming operator partners
10 yrs
In paid acquisition
What we do
One channel. Done properly.
We specialise in Google Ads for iGaming — search, display, YouTube and app. Every campaign is built around player LTV, not vanity clicks.
Traffic delivery
High-intent players sent to our operator partners on CPA, revenue share or hybrid models.
Tracking & analytics
Server-side postbacks, S2S integrations and cohort analysis so partners see LTV, not just clicks.
Our partners
Trusted by leading iGaming brands.
We deliver traffic to some of the most recognised operators in Europe and beyond.
LeoVegas
Bethard
Betsson
Mr Green
Casumo
Unibet
Videoslots
ComeOn!
How we work
From brief to depositing players.
- 01Discovery
We align on markets, KPIs, brand guidelines and compliance.
- 02Campaign build
Keyword and creative strategy tailored to each regulated jurisdiction.
- 03Launch & optimise
Daily bid management, A/B tests and creative rotation.
- 04Scale
Reinvest in what performs. Cut what doesn't. Grow deposit volume month over month.
Get in touch
Ready to buy iGaming traffic that actually deposits?
Tell us your markets and CPA targets — a senior media buyer replies within 24 hours.